Award winning project — Winner of GNRATION’s Identity Contest
GNRATION is a space focused to promote artistic activities and for the exploitation and dissemination of digital arts. Through a sustained strategy and permanent opening to the community aims to be as a unifying hub of cultural and creative dynamics, assuming it as a space oriented to raising awareness and developing new audiences, exposing them to artistic practices relevant to a contemporary and cosmopolitan look. The idea comes from creating a strong identity, connected to the physical space and not just a visually appealing identity. It is a contextualized identity and whose form is associated with a content. Inspired by the architecture of the space, from the cuts of the building facade comes their first traces and the identity naturally emerges. A building with a such as strong gene and inheritance should have a prominent identity, in which transmits a strong and timeless symbolism.